Posted on February 12, 2020
Does every business need SEO? Yes, In this era, it is safe to say that everyone knows what happens when you type a search query into a search engine like Google. You always get the most relevant results that you may or may not need. Of course, if you are a business owner, you wanted to see your business site on the first page when your potential customer searches for your business or services. And to do that you need SEO.
The importance of SEO in business is that your business gives you control over your visibility on the online scene. Search Engine Optimization can help you reach your target customers. But What if your company falls under a more traditional industry? Or you are involved in an industry with a little competition (that’s nice!). Does your business need SEO? Let’s answer that here.
What is SEO by the way and how does it work?
Before we name all the benefits your business can get in Search Engine Optimization, let’s first define what is SEO.
To simply say it, Search Engine Optimization is a strategy of making your site attractive to a search engine. The main goal is to persuade the search engine that the content of your site is relevant enough to put it on the top result when the users try to search for a certain keyword. This also means that your site and your content is of high quality.
While this sounds simple, there are many factors and practices involved. There are two kinds of SEO: on-page and off-page.
On-page SEO refers to all the practices and changes you can do on your page like the site speed, keyword presence, Metadata, and many more. The off-page SEO, on the other hand, consists of practices you can do on other websites to improve the position of your ranking. These are mainly about backlinks and social promotion.
It takes a lot of effort to fully accomplish all these ranking factors. Our blog about the SEO checklist will help you get it all fast. Be sure to read it.
Importance of SEO important in business
No matter what industry you have, Search Engine Optimization will always play a huge part in the performance and success of your business. Whether your business is new or old, small or large, related or not online, as long as you have a company website, SEO does matter. The goal of having a business website is to convert your visitor into a customer. To do that, SEO is your ideal choice.
The following are the results you can get if you use SEO on your business.
More Brand Visibility
In a search engine, try typing “car insurance company”. After hitting enter, you’ll find hundreds or maybe thousands of pages showing your screen. As the business owner of a car insurance company, you’ll definitely want to see your business to be on the top results. This is the first and main reason why SEO is so important for your business.
SEO is the most accessible and fastest way to reach your potential customers. Good SEO will put your site at the top result when user (your potential customer) searches for your service. This directly affects how many visitors come to your page, which can lead to more brand visibility and can lead to more sales which will be converted to your company traffic.
Trust and credibility
Believe it or not, SEO can help your business build trust and credibility. Here is how it works. The majority of users trust search engines like Google. When you continually show as the top results of all those searches, they will trust your business website more.
Continues high search ranking will unconsciously make your business appear credible to your customer but remember trust and credibility will not be gained by SEO alone. Once you connected to a new potential customer, it is important to give them the quality products or services they deserve.
Better User Experience
SEO is not all about being better organic ranking, better user experience is also part of SEO. You see, search engines’ (especially Google) objective is to give you the most relevant results you are looking for in fewer clicks.
If Google finds out that a certain ranking website has a bad user experience, it will affect its position on the SERPs (search engine results pages). You see, good SEO also means good user experience.
Why does Business need SEO?
As mentioned above, no matter what your business is, as long as you have a business website, you should apply SEO. Nowadays, there are many marketing strategies you can use to help your business succeed. You can pay an advertisement on television, billboards, or maybe on a more traditional medium like newspapers and magazines. So why use SEO on your business?
Those strategies will definitely cost you money. Well, SEO is no different. If you are going to hire an SEO for your business, you definitely need some cash. However, compared to those strategies mentioned above, Search Engine Optimization is relatively cheaper. In addition to this, it is a long-term strategy. Quality SEO lasts for several years and the result will improve as long as your website gets a quality user experience.
