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SEO Trends for Your Digital Marketing Strategy in 2022

SEOのトレンド

Why Do You Need to Keep up With the SEO Trends ?

Digital marketing and SEO world is a dynamic world that push you to change your strategy for your business or websites in order to improve and keep up with the change and innovation so your business can keep on thriving

Here is our resume for SEO trends 2022 that you need to watch out for your digital marketing and SEO strategy in 2022

What is Our Prediction for SEO Trends in 2022

1. Mobile Friendly Websites 

The user experience of using your websites in their mobile phone plays a critical role in Google Rankings. But, right now it is more important than ever to optimize your content and websites for mobile devices, because Google just rolled out mobile first indexing in 2019. What this means is that Google will primarily look at the mobile version of the websites instead of the desktop version. This change is not very surprising for people in seo because it is estimated that nearly 75% of people will access websites using their mobile devices by 2025.

You can easily check how mobile-friendly your website is by using this google feature.

 

2. Page Speed 

According to 10 to 8, increasing the page speed or page loading speed of a website is also an important trend in the SEO world in 2022.

This is because Google has launched Core Web Vitals which is one of the good or bad factors in ranking a website.

With Core Web Vitals, Google analyzes;

How long does it take to load the biggest elements on your website.

The number of elements in the website that move when loading.

How long does it take for elements on the website to respond to a click?

Basically, Google wants to find out how quickly users can interact and get the information they want from your content. Therefore, do regular audits in order to get a fast page speed.

 

3. Effective SEO Needs to Include Video and Photo 

This year, more and more people have been searching Google’s image and video results. More than 2 billion people use YouTube, and video is the #1 source of information for 66% of people. In addition to optimizing for visual search, using explicit image alt tags and structured data to mark up your images will also be a huge opportunity going forward.

 

4. Voice search

The popularity of voice search is currently growing. According to Brightlocal, 58% of users use voice search to find information about small businesses in the vicinity.

The emergence of smart assistants such as Siri, Alexa, and Google Assistant also played an important role in the increasing popularity of voice search.

So, for this 2022 SEO trend, conversation marketing is also needed. That is, every written content will be “translated” into natural and relaxed language.

The use of lighter, chat-like language has become even more important.

In addition, things like FAQs and “how-to” articles will also be needed more than in previous years.

 

5. User Search Intent

Creating a page according to user search intent is one of the SEO trends that is still and will remain important in 2022. User search intent means knowing the purpose and reason why someone is looking for something on Google. This is important to know so that your website can appear in search results. If users can’t find what they’re looking for on your site, it will be difficult for your website to rank high on search engines.

 

SEO Trends FAQ

Is SEO important in 2022 ?

In 2022, investing in SEO for your brand is crucial to guarantee good performance and total success. This must be a priority. By optimizing our website in search engines, we can make it more visible to our consumers and potential customers.

What is the 5 Trends to look for in SEO for 2022 ?

  1. Mobile-friendly websites
  2. Page speed
  3. Effective SEO need to include photo & video
  4. Voice search
  5. User search intent

What are the top three SEO Strategy in 2022?

  1. Mobile-friendly websites
  2. Page speed
  3. User search intent

Conclusion

SEO continues to be a critical factor in how your content is ranked, however, it is continually evolving and becoming more complex. To stay ahead of current trends, you must do more than stuffing your content with keywords; you must create quality content that will rank well in Google’s algorithms. In order for you to achieve your SEO Strategy this year you can use SEO Tools to help your work learn more in this article.